Alphabet of innovations and movements shaping DH READY’s thinking in 2017.
In a post-truth world, people are scratching underneath brands and the stories they are telling more and more. It’s no longer enough to push messages through creative ideas, today it’s more important to pull genuine interest through creative intelligence.
As a cross-discipline creative company blending science, innovation and marketing, creative intelligence is the driving force behind DH READY and anchored in emerging trends and leading academic research.
As we settle into 2017, we thought we’d share an alphabet of areas we’re starting to explore in research, strategies and concepts on behalf of our clients.
These aren’t trends, but they may make you rethink how the world is changing. We’re ready, are you?